Internet Marketing Versus Kids:

It is well documented that the internet is very influential when used as a medium to target kids. Parents of young kids have an obligation to protect their kids from invasive marketing and to educate their kids at an early age about advertising.

The internet over the past decade has evolved as part of youth culture with young people growing up with the internet as part of their daily routine and lives. The majority of parents are oblivious to the extent to which their kids are being targeted in relation to marketing and advertising online. It is a well known fact that a large number of kids are online with little or no supervision, leaving a vacum for unwanted and very influential agressive marketing.

Currently, the internet is unregulated when it comes to target marketing kids. It is the responsibility of each and every parent to educate and guide their kids internet experience. Developmental technologies are constantly updating the methods of information collection, working on the vunerability and easy influencing of kids to part with their personal information for the purpose of market research. This is normally achieved through individual targeting of kids with personalized advertising.

Marketers are very much aware that this type of persuasive and influential kid marketing will create a mindset of brand loyalties from an early age.

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